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Publix Super Markets in mid-April introduced a year-round bouquet to all of its 901 stores that also carries the Florverde label and has a broad environmental message. Maria Brous, director of media and community relations, says this new bouquet is the first such floral offering but that Publix is “actively sourcing Earth-friendly products and organic flowers.”

The EarthSmart™ Bouquet is supplied by Gems Global Inc., Miami, Fla., and includes an “earthy” mix of flowers in a recyclable sleeve and recyclable merchandisers, explains Bonnie Armellini, co-owner of Gems Global. Ms. Armellini is creating EarthSmart™ hang tags that will include consumer tips for helping the environment, such as shutting off computers to save energy and stopping junk-mail.

http://www.superfloralretailing.com/june2007/featurestory.html